Neda joined Christie’s at the start of 2021, and in her role, she develops marketing strategy for the Americas, while leading Creative, Content and Strategy teams. She oversees the marketing campaigns for the art, artifact, luxury and design portfolios in the Americas, with keen attention to innovation, data and best in class creative execution. In addition to campaign marketing she is focused on introducing the brand to new and emerging audiences and future role of Christie’s in the cultural narrative.
Neda has played a critical role in managing the rebranding of the 20th and 21st century art department, the advent of digital transformation at Christie’s and our foray into over $100M in NFT sales, as well as the highly distinguished sales of The Cox Collection: The Story of Impressionism and La Rêverie: The Collection of Sydell Miller.
Prior to Christie’s, Neda spent twenty years working at the top agencies in NY, SF, London and Paris crafting marketing, branding and PR for some of the largest brands in the world. Most recently she was SVP, Managing Director of Client Services at R/GA where her client portfolio included Verizon, L’Oreal, Tiffany & Co, Unilever, Uber, Amazon and ESPN. Neda earned a Mass Communications and Political Science degree from the University of California at Berkeley.